When two Toowoomba mates shared their prostate cancer diagnoses over a bottle of red in 2010, they decided to try and make it easier for other blokes to talk about men's health issues.

In seven years, It's a Bloke Thing Foundation has turned their annual lunch into the largest daytime fundraising event in Australia. Toowoomba based businessmen and foundation members Gary Gardner, John Wagner, Mark Crampton and John Fitzgibbons wear Akubras, Drizabones and boxer shorts to the Luncheon, held in August annually. Since 2015 QantasLink has been a naming sponsor for IABT Foundation.

Funds raised by IABT support the careers of young investigators, new ideas in the field of prostate cancer and clinical trials.

For more information, please visit www.itsablokething.com.au