TAB, through its parent company Tabcorp, is proud to support the efforts of the Prostate Cancer Foundation of Australia. The partnership is a great fit for both organisations given that the majority of TAB's customers are men. Through TAB's interactive screens in-store, digital properties and radio broadcasts, TAB communicates with large numbers of men every day and provides a vehicle for PCFA to get its messages out to members of the community.

The partnership will assist in driving home the message to Australian men about the importance of prostate and health checks. It also provides critical funds for PCFA to continue its important work in the community.