21 June 2022

Outback Adventure raises half a million dollars for prostate cancer research

The third Outback 4WD Adventure, raising funds for prostate cancer research and awareness, concluded in the Barossa Valley last month, having raised an incredible $234,000.

This takes the total raised for the three Outback 4WD Adventure to over half a million dollars raised for Prostate Cancer Foundation of Australia.

Pioneered by prostate cancer survivor and outback car enthusiast, Ross Alexander, the Outback 4WD Adventure was launched in 2016 to raise much needed funding to ensure that all men had access to the latest research and treatments to improve survival rates.

Today one in six men will be diagnosed with this disease by age 85.

Ross attributes his survival today to the advances in research and awareness, and is passionate about seeing that continue. 

In Australia around 18,000 men are diagnosed with prostate cancer each year, and around 3,300 men die from the disease. 

“Last month the third Outback 4WD Adventure started from Bourke with 38 cars and 80 people overnighting in Tibooburra, Innamincka, Birdsville, Marree, and Wilpena Pound before concluding in the Barossa Valley,” Ross said.

“It was a seven-day event to remember with the roads providing many challenges at the same time raising funds for a very worthy cause, prostate cancer research and awareness.

“The entrants enjoyed the outback at its best following the unprecedented rains and major flooding that many regions have experienced this year. The Australian outback currently is magnificent, green, lush and full of colour.”

Donations are still open for the Prostate Cancer Rally and can be made here: https://fundraise.pcfa.org.au/event/prostate-cancer-rally

“100 per cent of your donations support the Prostate Cancer Foundation of Australia’s (PCFA) important research programs to help keep us blokes alive,” Ross said. 

PCFA CEO Anne Savage congratulated Ross, and Event Director Peter Fehon, on reaching a phenomenal fundraising milestone.

“Community support underpins our work and with the support and dedication from Ross and everyone involved in the Outback 4WD Adventure, we have been able to invest in lifesaving research, advocacy and support,” Ms Savage said.

“In addition, we’ve expanded our Specialist Nursing Service to include over 100 nurses nationwide, and in June, we launched Australia’s first Prostate Cancer Counselling service.

“Fundraising saves lives and we are deeply indebted to the organisers and participants of the Outback 4WD Adventure for the difference they have made to all Australian men with prostate cancer.”