09 October 2024
Fundraising is both an art and a science; mastering the "ask" is critical to success.
At PCFA, we know that asking for support is not just about donations; it's about connecting people to a cause that matters to them.
Here are a few tips that may help you ask for donations to your next fundraiser.
1. Know Your Audience
Before making any ask, take the time to understand the individual or group you're approaching.
Tailor your message to resonate with their values, motivations, and personal connection to the cause. A generic request is easily ignored, but a personalised one is much harder to turn away.
2. Be Clear and Direct
While it’s tempting to be cautious, a well-crafted ask should be clear and confident.
Outline exactly what you're asking for and how it will impact our work at PCFA, whether it's funding research or supporting families affected by prostate cancer.
3. Share Impact Stories
People respond to stories more than statistics. Highlight real examples of how donations have made a difference.
Potential donors are more likely to give when they can see the direct impact of their contribution.
By honing your ask and connecting with supporters on a personal level, you can help drive meaningful change in the fight against prostate cancer.
Outline exactly what you're asking for and how it will impact our work at PCFA, whether it's funding research or supporting families affected by prostate cancer.
