07 April 2025

At PCFA, we know that a great fundraising story has the power to inspire action. Your PCFA fundraising page is more than just a place to collect donations—it’s an opportunity to connect with people, share your motivations, and make a real impact. 

To help you create a compelling and successful fundraising page, we’ve put together a simple guide with key steps to make your page stand out. 

Step 1: Share your personal story 

The most powerful fundraising pages start with a personal connection. Why are you fundraising? Has prostate cancer affected you, a loved one, or someone in your community? 

Instead of starting with statistics, begin with a personal moment that draws readers in. By sharing a heartfelt story, you make your fundraising page relatable and engaging. 

Step 2: Explain why you’re fundraising 

Once you’ve shared your story, tell people why you’ve decided to choose your activity. Whether you're running a marathon, hosting an event, or taking part in The Long Ride, let your supporters know how their donations will make a difference.

Every dollar raised helps fund life-saving research, improve early detection, and provide support for men and their families. When donors understand the purpose behind your efforts, they’re more likely to contribute.

Step 3: Make a direct ask for support 

Don’t be afraid to ask for donations directly! Many people want to help but need a little encouragement. A strong call to action makes all the difference. 

Providing a clear way for supporters to help increases the chances that they’ll take action.

Step 4: Upload a profile picture 

A personal touch can make all the difference. Adding a profile picture to your fundraising page helps build trust and connection. Whether it’s a photo of you, a loved one, or a past event, a strong visual makes your page more engaging and relatable. 

Step 5: Keep your supporters updated 

Your fundraising journey doesn’t end when you set up your page—keeping your supporters engaged along the way is key to reaching your goal. Regular updates help maintain excitement and encourage more donations. 

Here’s how you can keep people involved: 

  • Post daily or weekly updates on your fundraising page. 
  • Upload photos or videos from your training, events, or fundraising activities. 
  • Thank your donors publicly by posting a shoutout to those who contribute. 

By keeping your page fresh and active, you remind supporters why they should stay involved and continue spreading the word. 

Need Support? We're here to help!

By following these steps you’ll create a compelling and successful fundraising page that inspires people to support you.

If you need more information or support with your fundraising, please reach out to us at fundraising@pcfa.org.au. We’re here to help you every step of the way!

Thank you for being part of the PCFA community. Your story has the power to change lives—so tell it with heart!