15 October 2024
In a powerful effort to tackle prostate cancer, the Geelong Prostate Cancer Support Group and the Warrnambool Prostate Cancer Support Group teamed up to make a difference for men and their families living with prostate cancer in Victoria's Southwest.
Backed by a combined $15,000 grant funding from PCFA and Barwon Southwestern Regional Integrated Cancer Services (BSWRICS), this region-wide campaign addressed a serious gap in prostate cancer mortality highlighted by the Australian Cancer Atlas (2018 and 2024).
With lower-than-average diagnosis rates, the southwest region of Victoria faces a 50-60 per cent higher prostate cancer mortality rate compared to the Australian average.
These disturbing figures highlighted an urgent need for early detection and education. To tackle this, a joint project team launched a 12-month campaign to boost awareness and encourage early testing.
Bill Rebula, leader of the Geelong Prostate Support Group, shared his enthusiasm for the project.
“Our primary strategy was to engage the regional local governments in making a real difference in how prostate cancer is recognised and managed in our region,” Bill said.
“By spreading awareness and promoting early testing, we hope to save lives and improve outcomes for men and their families.”
From May 2023 to April 2024, the campaign utilised various communication strategies.
4,000 posters were placed in the region's key public spaces and GP clinics, and digital images were shared online.
A vibrant social media campaign targeted men aged 40 and above with simple messages like: “Early prostate cancer detection saves lives” and “Get checked—it’s just a simple blood test.”
Community involvement was boosted through events including a prominent cheque presentation, radio interviews, press articles, information evenings and promotions at local Bunnings stores.
The project also featured a banner on a rural milk tanker and a weekend ad in the high-volume Geelong Advertiser.
The initiative's impetus was measured by tracking poster distribution and social media reaction. Increased testing inquiries were anticipated.
The project has significantly increased the local visibility and reputation of the Geelong and Warrnambool prostate cancer support groups, provided valuable insights into effective community-driven public health outreach processes, and is expected to save lives through heightened awareness and early detection.
For support with prostate cancer, PCFA is here for you and your family. Call us today on 1800 22 00 99 or visit https://www.prostate.org.au/nursing-support/.
